APA (7th ed.) Citation

Berkowitz, Kerin, & Rudelius. (1989). Marketing Second Edition. Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Berkowitz, Kerin, and Rudelius. Marketing Second Edition. Irwin McGraw-Hill, 1989.

MLA (8th ed.) Citation

Berkowitz, et al. Marketing Second Edition. Irwin McGraw-Hill, 1989.