Elling, K. A. (1969). Introduction to modern marketing: An applied approach. The MacMillan Comp.
Chicago Style (17th ed.) CitationElling, Karl A. Introduction to Modern Marketing: An Applied Approach. The MacMillan Comp, 1969.
MLA (8th ed.) CitationElling, Karl A. Introduction to Modern Marketing: An Applied Approach. The MacMillan Comp, 1969.
Warning: These citations may not always be 100% accurate.