APA (7th ed.) Citation

Guinn, T. C. O., Allen, C. T., & Semenik, R. J. (2000). Advertising. South Western College Publ.

Chicago Style (17th ed.) Citation

Guinn, Thomas C O., Chris T. Allen, and Richard J. Semenik. Advertising. South Western College Publ, 2000.

MLA (8th ed.) Citation

Guinn, Thomas C O., et al. Advertising. South Western College Publ, 2000.