Arens, W. F., & Arens, C. (2009). Contemporary advertising and integrated marketing communications. McGraw-Hill.
Chicago Style (17th ed.) CitationArens, William F., and Chritian Arens. Contemporary Advertising and Integrated Marketing Communications. McGraw-Hill, 2009.
MLA (8th ed.) CitationArens, William F., and Chritian Arens. Contemporary Advertising and Integrated Marketing Communications. McGraw-Hill, 2009.
Warning: These citations may not always be 100% accurate.