Cita APA (7a ed.)

Arens, W. F., & Arens, C. (2009). Contemporary advertising and integrated marketing communications. McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William F., y Chritian Arens. Contemporary Advertising and Integrated Marketing Communications. McGraw-Hill, 2009.

Cita MLA (8a ed.)

Arens, William F., y Chritian Arens. Contemporary Advertising and Integrated Marketing Communications. McGraw-Hill, 2009.