APA (7th ed.) Citation

Keegan, W. J. (1995). Global marketing managemen. Prentice Hall International.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Managemen. Prentice Hall International, 1995.

MLA (8th ed.) Citation

Keegan, Warren J. Global Marketing Managemen. Prentice Hall International, 1995.

Warning: These citations may not always be 100% accurate.