APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2008). Global marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Prentice-Hall, 2008.

MLA (8th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Prentice-Hall, 2008.

Warning: These citations may not always be 100% accurate.