APA (7th ed.) Citation

Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Prentice Hall, 2008.

MLA (8th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.