Strategic brand management : building, measuring, and managing brand equity

xxi, 692 p. : il.; 28 cm

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Language:	English
Published:	Pearson Prentice Hall 2008
Subjects:	Strategic Management
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id	unylib-slims-20069
record_format	oai_dc
spelling	unylib-slims-200692014-04-10T16:14:19Z Strategic brand management : building, measuring, and managing brand equity Keller, Kevin Lane Strategic Management Pearson Prentice Hall 2008 en Buku Teks http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=20069 ISBN :9780132336222 New Jersey xxi, 692 p. : il.; 28 cm
institution	UNY
collection	Universitas Negeri Yogyakarta
language	English
topic	Strategic Management
spellingShingle	Strategic Management Keller, Kevin Lane Strategic brand management : building, measuring, and managing brand equity
description	xxi, 692 p. : il.; 28 cm
author	Keller, Kevin Lane
author_facet	Keller, Kevin Lane
author_sort	Keller, Kevin Lane
title	Strategic brand management : building, measuring, and managing brand equity
title_short	Strategic brand management : building, measuring, and managing brand equity
title_full	Strategic brand management : building, measuring, and managing brand equity
title_fullStr	Strategic brand management : building, measuring, and managing brand equity
title_full_unstemmed	Strategic brand management : building, measuring, and managing brand equity
title_sort	strategic brand management : building, measuring, and managing brand equity
publisher	Pearson Prentice Hall
publishDate	2008
callnumber-raw	http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=20069
callnumber-search	http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=20069
_version_	1742311781994332160

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