APA (7th ed.) Citation

Kerin, R. A., & Rudelius, W. (1986). Marketing. Times Mirror/Mosby College Publishing.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and William Rudelius. Marketing. Times Mirror/Mosby College Publishing, 1986.

MLA (8th ed.) Citation

Kerin, Roger A., and William Rudelius. Marketing. Times Mirror/Mosby College Publishing, 1986.

Warning: These citations may not always be 100% accurate.