APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2011). Global marketing management. Jon Willey r Sons.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. Jon Willey r Sons, 2011.

MLA (8th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. Jon Willey r Sons, 2011.

Warning: These citations may not always be 100% accurate.