Kotabe, M., & Helsen, K. (2011). Global marketing management. Jon Willey r Sons.
Chicago Style (17th ed.) CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. Jon Willey r Sons, 2011.
MLA (8th ed.) CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. Jon Willey r Sons, 2011.
Warning: These citations may not always be 100% accurate.