APA (7th ed.) Citation

Lehmann, D. R., & S, W. R. (2008). Analysis for marketing planning. Mc Graw Hill.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Winer Russell S. Analysis for Marketing Planning. Mc Graw Hill, 2008.

MLA (8th ed.) Citation

Lehmann, Donald R., and Winer Russell S. Analysis for Marketing Planning. Mc Graw Hill, 2008.

Warning: These citations may not always be 100% accurate.