Malhotra, N. K., & Peterson, M. (2006). Basic marketing research: A decision making approach. Pearson education international.
Chicago Style (17th ed.) CitationMalhotra, Naresh K., and Mark Peterson. Basic Marketing Research: A Decision Making Approach. Pearson education international, 2006.
MLA (8th ed.) CitationMalhotra, Naresh K., and Mark Peterson. Basic Marketing Research: A Decision Making Approach. Pearson education international, 2006.
Warning: These citations may not always be 100% accurate.