Malhotra, N. K., & Peterson, M. (2006). Basic marketing research: A decision making approach. Pearson education international.
Chicago Style (17. basım) AtıfMalhotra, Naresh K., ve Mark Peterson. Basic Marketing Research: A Decision Making Approach. Pearson education international, 2006.
MLA (8th ed.) AtıfMalhotra, Naresh K., ve Mark Peterson. Basic Marketing Research: A Decision Making Approach. Pearson education international, 2006.
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