APA (7th ed.) Citation

McCartby,E. Jerome, & Perreault, J. (1987). Basic marketing a managerial approach. Irwin.

Chicago Style (17th ed.) Citation

McCartby,E. Jerome, and Jr Perreault. Basic Marketing a Managerial Approach. Irwin, 1987.

MLA (8th ed.) Citation

McCartby,E. Jerome, and Jr Perreault. Basic Marketing a Managerial Approach. Irwin, 1987.

Warning: These citations may not always be 100% accurate.