McCarthy, E. .. J., & Purrealult, W. D. (1990). Applications in basic marketing: Clippings from the populer business press. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E . Jerome, and William D. Purrealult. Applications in Basic Marketing: Clippings from the Populer Business Press. Irwin, 1990.
MLA (8th ed.) CitationMcCarthy, E . Jerome, and William D. Purrealult. Applications in Basic Marketing: Clippings from the Populer Business Press. Irwin, 1990.
Warning: These citations may not always be 100% accurate.