Applications in basic marketing : clippings from the populer business press

Applications in basic marketing : clippings from the populer business press

vii, 106 p. : il.; 25 cm.

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Bibliographic Details
Main Authors:	McCarthy, E . Jerome, Purrealult, William D.
Language:	English
Published:	Irwin 1990
Subjects:	Manajemen penjualan
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