APA (7th ed.) Citation

McCarthy, E. J. (1981). Basic marketing: A Managerial approach. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, 1981.

MLA (8th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, 1981.

Warning: These citations may not always be 100% accurate.