McCarthy, E. J. (1979). Essentials of marketing. Richard D. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1979.
MLA (8th ed.) CitationMcCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1979.
Warning: These citations may not always be 100% accurate.