APA (7th ed.) Citation

McCarthy, E. J., & Perrault, W. D. (1987). Basic marketing: A managerial approach. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perrault. Basic Marketing: A Managerial Approach. Irwin, 1987.

MLA (8th ed.) Citation

McCarthy, E. Jerome, and William D. Perrault. Basic Marketing: A Managerial Approach. Irwin, 1987.

Warning: These citations may not always be 100% accurate.