Perreault, W. D., & McCarthy, E. (1991). Applications in basic marketing: Clippings from the populer business press. Irwin.
Chicago Style (17th ed.) CitationPerreault, William D., and E.Jerome McCarthy. Applications in Basic Marketing: Clippings from the Populer Business Press. Irwin, 1991.
MLA (8th ed.) CitationPerreault, William D., and E.Jerome McCarthy. Applications in Basic Marketing: Clippings from the Populer Business Press. Irwin, 1991.
Warning: These citations may not always be 100% accurate.