APA (7th ed.) Citation

McDonald, M. (1993). The marketing audit: Translating marketing theory into practice. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. The Marketing Audit: Translating Marketing Theory into Practice. Butterworth-Heinemann, 1993.

MLA (8th ed.) Citation

McDonald, Malcolm. The Marketing Audit: Translating Marketing Theory into Practice. Butterworth-Heinemann, 1993.

Warning: These citations may not always be 100% accurate.