The marketing audit : translating marketing theory into practice

vii, 268 p. : il.; 24 cm.

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Bibliographic Details
Main Author: McDonald, Malcolm
Language:English
Published: Butterworth-Heinemann 1993
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id unylib-slims-24401
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spelling unylib-slims-244012014-04-10T16:14:19Z The marketing audit : translating marketing theory into practice McDonald, Malcolm Pemasaran Butterworth-Heinemann 1993 en Buku Teks http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=24401 750617063 Oxford The Marketing series vii, 268 p. : il.; 24 cm.
institution UNY
collection Universitas Negeri Yogyakarta
language English
topic Pemasaran
spellingShingle Pemasaran
McDonald, Malcolm
The marketing audit : translating marketing theory into practice
description vii, 268 p. : il.; 24 cm.
author McDonald, Malcolm
author_facet McDonald, Malcolm
author_sort McDonald, Malcolm
title The marketing audit : translating marketing theory into practice
title_short The marketing audit : translating marketing theory into practice
title_full The marketing audit : translating marketing theory into practice
title_fullStr The marketing audit : translating marketing theory into practice
title_full_unstemmed The marketing audit : translating marketing theory into practice
title_sort marketing audit : translating marketing theory into practice
publisher Butterworth-Heinemann
publishDate 1993
callnumber-raw http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=24401
callnumber-search http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=24401
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