APA (7th ed.) Citation

Mellott, D. W., Jr. (1983). Fundamentals of consumer behavior. Penn Well Books.

Chicago Style (17th ed.) Citation

Mellott, Douglas W., Jr. Fundamentals of Consumer Behavior. Penn Well Books, 1983.

MLA (8th ed.) Citation

Mellott, Douglas W., Jr. Fundamentals of Consumer Behavior. Penn Well Books, 1983.

Warning: These citations may not always be 100% accurate.