APA (7th ed.) Citation

Mentzer, J. T., & Carter, F. S. (1985). Readings in marketing today. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Mentzer, John T., and Forrest S. Carter. Readings in Marketing Today. Harcourt Brace Jovanovich, 1985.

MLA (8th ed.) Citation

Mentzer, John T., and Forrest S. Carter. Readings in Marketing Today. Harcourt Brace Jovanovich, 1985.

Warning: These citations may not always be 100% accurate.