APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (2008). Consumer behavior and marketing strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. McGraw-Hill, 2008.

MLA (8th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. McGraw-Hill, 2008.