APA (7th ed.) Citation

Pride, W. M. (1989). Marketing concepts and strategies. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing Concepts and Strategies. Houghton Mifflin Company, 1989.

MLA (8th ed.) Citation

Pride, William M. Marketing Concepts and Strategies. Houghton Mifflin Company, 1989.

Warning: These citations may not always be 100% accurate.