Big business blunders : Mistakes in multinational marketing
x, 158 p.; 23 cm.
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| Language: | English |
| Published: |
Dow Jones-Irwin
1983
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unylib-slims-31344 |
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unylib-slims-313442014-04-10T16:14:19Z Big business blunders : Mistakes in multinational marketing Ricks, David A. Manajemen Pemasaran Dow Jones-Irwin 1983 en Buku Teks http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=31344 Homewood x, 158 p.; 23 cm. |
| institution |
UNY |
| collection |
Universitas Negeri Yogyakarta |
| language |
English |
| topic |
Manajemen Pemasaran |
| spellingShingle |
Manajemen Pemasaran Ricks, David A. Big business blunders : Mistakes in multinational marketing |
| description |
x, 158 p.; 23 cm. |
| author |
Ricks, David A. |
| author_facet |
Ricks, David A. |
| author_sort |
Ricks, David A. |
| title |
Big business blunders : Mistakes in multinational marketing |
| title_short |
Big business blunders : Mistakes in multinational marketing |
| title_full |
Big business blunders : Mistakes in multinational marketing |
| title_fullStr |
Big business blunders : Mistakes in multinational marketing |
| title_full_unstemmed |
Big business blunders : Mistakes in multinational marketing |
| title_sort |
big business blunders : mistakes in multinational marketing |
| publisher |
Dow Jones-Irwin |
| publishDate |
1983 |
| callnumber-raw |
http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=31344 |
| callnumber-search |
http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=31344 |
| _version_ |
1742314287255257088 |