APA (7th ed.) Citation

Russ, F. A., & Kirkpatrick, C. A. (1982). Marketing. Little.

Chicago Style (17th ed.) Citation

Russ, Frederick A., and Charles A. Kirkpatrick. Marketing. Little, 1982.

MLA (8th ed.) Citation

Russ, Frederick A., and Charles A. Kirkpatrick. Marketing. Little, 1982.

Warning: These citations may not always be 100% accurate.