APA (7th ed.) Citation

Kanuk, L. L., & Schiffman, L. G. (2004). Consumer behavior. Pearson Educational International.

Chicago Style (17th ed.) Citation

Kanuk, Leslie Lazar, and Leon G. Schiffman. Consumer Behavior. Pearson Educational International, 2004.

MLA (8th ed.) Citation

Kanuk, Leslie Lazar, and Leon G. Schiffman. Consumer Behavior. Pearson Educational International, 2004.

Warning: These citations may not always be 100% accurate.