APA (7th ed.) Citation

Shimp, T. A. (2007). Integrated marketing communication in advertising and promotion. Thomson.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. Thomson, 2007.

MLA (8th ed.) Citation

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. Thomson, 2007.

Warning: These citations may not always be 100% accurate.