Integrated marketing communication in advertising and promotion

629 p. : il; 26 cm.

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Bibliographic Details
Main Author: Shimp, Terence A.
Language:English
Published: Thomson 2007
Subjects:
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id unylib-slims-34371
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spelling unylib-slims-343712014-04-10T16:14:19Z Integrated marketing communication in advertising and promotion Shimp, Terence A. Promotion Pemasaran Thomson 2007 en Buku Teks http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=34371 9780324408089 Canada 629 p. : il; 26 cm.
institution UNY
collection Universitas Negeri Yogyakarta
language English
topic Promotion
Pemasaran
spellingShingle Promotion
Pemasaran
Shimp, Terence A.
Integrated marketing communication in advertising and promotion
description 629 p. : il; 26 cm.
author Shimp, Terence A.
author_facet Shimp, Terence A.
author_sort Shimp, Terence A.
title Integrated marketing communication in advertising and promotion
title_short Integrated marketing communication in advertising and promotion
title_full Integrated marketing communication in advertising and promotion
title_fullStr Integrated marketing communication in advertising and promotion
title_full_unstemmed Integrated marketing communication in advertising and promotion
title_sort integrated marketing communication in advertising and promotion
publisher Thomson
publishDate 2007
callnumber-raw http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=34371
callnumber-search http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=34371
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