APA (7th ed.) Citation

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2007). Marketing: Principles and perspectives, fifth edition. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles and Perspectives, Fifth Edition. McGraw-Hill, 2007.

MLA (8th ed.) Citation

Bearden, William O., et al. Marketing: Principles and Perspectives, Fifth Edition. McGraw-Hill, 2007.