Belch, G. E., & Belch, M. A. (2007). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.
Chicago Style (17th ed.) CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill, 2007.
MLA (8th ed.) CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill, 2007.
Warning: These citations may not always be 100% accurate.