Advertising and Promotion : An Integrated Marketing Communications Perspective

xxvi, 820 p : Il.; 28 cm

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Bibliographic Details
Main Authors:	Belch, George E., Belch, Michael A.
Language:	English
Published:	McGraw Hill 2007
Subjects:	Pemasaran
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id	unylib-slims-3678
record_format	oai_dc
spelling	unylib-slims-36782014-04-10T16:14:19Z Advertising and Promotion : An Integrated Marketing Communications Perspective Belch, George E. Belch, Michael A. Pemasaran McGraw Hill 2007 en Buku Teks http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=3678 9780071105897 Boston xxvi, 820 p : Il.; 28 cm
institution	UNY
collection	Universitas Negeri Yogyakarta
language	English
topic	Pemasaran
spellingShingle	Pemasaran Belch, George E. Belch, Michael A. Advertising and Promotion : An Integrated Marketing Communications Perspective
description	xxvi, 820 p : Il.; 28 cm
author	Belch, George E. Belch, Michael A.
author_facet	Belch, George E. Belch, Michael A.
author_sort	Belch, George E.
title	Advertising and Promotion : An Integrated Marketing Communications Perspective
title_short	Advertising and Promotion : An Integrated Marketing Communications Perspective
title_full	Advertising and Promotion : An Integrated Marketing Communications Perspective
title_fullStr	Advertising and Promotion : An Integrated Marketing Communications Perspective
title_full_unstemmed	Advertising and Promotion : An Integrated Marketing Communications Perspective
title_sort	advertising and promotion : an integrated marketing communications perspective
publisher	McGraw Hill
publishDate	2007
callnumber-raw	http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=3678
callnumber-search	http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=3678
_version_	1742308148492894208

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