APA (7th ed.) Citation

Taylor, J. L., & Robb, J. F. (1971). Fundamentals of marketing: Additional dimensions, selections from the literature. McGraw-Hill.

Chicago Style (17th ed.) Citation

Taylor, Jack L., and James F. Robb. Fundamentals of Marketing: Additional Dimensions, Selections from the Literature. McGraw-Hill, 1971.

MLA (8th ed.) Citation

Taylor, Jack L., and James F. Robb. Fundamentals of Marketing: Additional Dimensions, Selections from the Literature. McGraw-Hill, 1971.