APA-referens (7:e uppl.)

Trout, J., Ries, A., & Lucia, B. (2002). Positioning: The battle for your mind. Salemba Empat.

Chicago-referens (17:e uppl.)

Trout, Jack, Al Ries, och Bertha Lucia. Positioning: The Battle for Your Mind. Salemba Empat, 2002.

MLA-referens (8:e uppl.)

Trout, Jack, et al. Positioning: The Battle for Your Mind. Salemba Empat, 2002.