APA (7th ed.) Citation

Wasson, C. R., & McConaughy, D. H. (1968). Buying behavior and marketing decisions. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Wasson, Chester R., and David H. McConaughy. Buying Behavior and Marketing Decisions. Appleton-Century-Crofts, 1968.

MLA (8th ed.) Citation

Wasson, Chester R., and David H. McConaughy. Buying Behavior and Marketing Decisions. Appleton-Century-Crofts, 1968.

Warning: These citations may not always be 100% accurate.