APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. (1995). Advertising: Principles practice. Prentice - Hall International.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra Moriarty. Advertising: Principles Practice. Prentice - Hall International, 1995.

MLA (8th ed.) Citation

Wells, William, et al. Advertising: Principles Practice. Prentice - Hall International, 1995.