APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising principles r practice. Pearson Prentice Hal.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra Moriarty. Advertising Principles R Practice. Pearson Prentice Hal, 2006.

MLA (8th ed.) Citation

Wells, William, et al. Advertising Principles R Practice. Pearson Prentice Hal, 2006.