Zikmund, W. G. (1982). Exploring marketing research. The Dryden Press.
Chicago Style (17th ed.) CitationZikmund, William G. Exploring Marketing Research. The Dryden Press, 1982.
MLA (8th ed.) CitationZikmund, William G. Exploring Marketing Research. The Dryden Press, 1982.
Warning: These citations may not always be 100% accurate.