APA (7th ed.) Citation

Zikmund, W. G. (1982). Exploring marketing research. The Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. The Dryden Press, 1982.

MLA (8th ed.) Citation

Zikmund, William G. Exploring Marketing Research. The Dryden Press, 1982.

Warning: These citations may not always be 100% accurate.