APA (7th ed.) Citation

Zollo, B. (1967). The dollars and sense of public relations. McGraw-Hill.

Chicago Style (17th ed.) Citation

Zollo, Burt. The Dollars and Sense of Public Relations. McGraw-Hill, 1967.

MLA (8th ed.) Citation

Zollo, Burt. The Dollars and Sense of Public Relations. McGraw-Hill, 1967.

Warning: These citations may not always be 100% accurate.