APA (7th ed.) Citation

Arens, W. F., & Bovee, C. L. (1982). Contemporary advertising. Richard D.irvin.

Chicago Style (17th ed.) Citation

Arens, William F., and Courtland L. Bovee. Contemporary Advertising. Richard D.irvin, 1982.

MLA (8th ed.) Citation

Arens, William F., and Courtland L. Bovee. Contemporary Advertising. Richard D.irvin, 1982.

Warning: These citations may not always be 100% accurate.