Arens, W. F., & Bovee, C. L. (1982). Contemporary advertising. Richard D.irvin.
Chicago Style (17th ed.) CitationArens, William F., and Courtland L. Bovee. Contemporary Advertising. Richard D.irvin, 1982.
MLA (8th ed.) CitationArens, William F., and Courtland L. Bovee. Contemporary Advertising. Richard D.irvin, 1982.
Warning: These citations may not always be 100% accurate.