Keller, K. L., & Kotler, P. (2012). Marketing management. Pearson Prentice Hall.
Chicago Style (17th ed.) CitationKeller, Kevin Lane, and Philip Kotler. Marketing Management. Pearson Prentice Hall, 2012.
MLA (8th ed.) CitationKeller, Kevin Lane, and Philip Kotler. Marketing Management. Pearson Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.