Komunikasi pemasaran Terpadu dalam Periklanan dan Promosi=integrated Marketing Communication in Advertising and Promotion

Komunikasi pemasaran Terpadu dalam Periklanan dan Promosi=integrated Marketing Communication in Advertising and Promotion

xxiv, 732 hlm.; Ilus.; 28 cm.

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Bibliographic Details
Main Authors: Shimp, Terence A., Masykur, Muhammad, Sena, Harya Bhima, Santi, Fitri, Dewi. Annisa Puspita
Language:Indonesian
Published: Salemba Empat 2014
Subjects:
Pemasaran
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