APA (7th ed.) Citation

Ferrell, O., & Hartline, M. D. (2014). Marketing strategy: Text and cases (BI). Cengange learning.

Chicago Style (17th ed.) Citation

Ferrell, O.C, and Michael D. Hartline. Marketing Strategy: Text and Cases (BI). Cengange learning, 2014.

MLA (8th ed.) Citation

Ferrell, O.C, and Michael D. Hartline. Marketing Strategy: Text and Cases (BI). Cengange learning, 2014.

Warning: These citations may not always be 100% accurate.