APA (7th ed.) Citation

Carman, J. M., & Uhl, K. P. (1973). Marketing principles and methods. Irwin Book Co.

Chicago Style (17th ed.) Citation

Carman, James M., and Kenneth P. Uhl. Marketing Principles and Methods. Irwin Book Co, 1973.

MLA (8th ed.) Citation

Carman, James M., and Kenneth P. Uhl. Marketing Principles and Methods. Irwin Book Co, 1973.

Warning: These citations may not always be 100% accurate.