APA (7th ed.) Citation

Cateora, P. R., & Graham, J. L. (2008). International Marketing. McGraw Hill.

Chicago Style (17th ed.) Citation

Cateora, Philip R., and John L. Graham. International Marketing. McGraw Hill, 2008.

MLA (8th ed.) Citation

Cateora, Philip R., and John L. Graham. International Marketing. McGraw Hill, 2008.