APA (7th ed.) Citation

Cunningham, W. H. (1987). Marketing: A Managerial approach. South-Western Publ.

Chicago Style (17th ed.) Citation

Cunningham, William H. Marketing: A Managerial Approach. South-Western Publ, 1987.

MLA (8th ed.) Citation

Cunningham, William H. Marketing: A Managerial Approach. South-Western Publ, 1987.

Warning: These citations may not always be 100% accurate.