Duncan, T. (2005). Principles of advertising r IMC. McGraw-Hill.
Chicago Style (17th ed.) CitationDuncan, Tom. Principles of Advertising R IMC. McGraw-Hill, 2005.
MLA (8th ed.) CitationDuncan, Tom. Principles of Advertising R IMC. McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.