APA (7th ed.) Citation

SCHULTZ, D. E. Essentials of advertising strategy. NTC Business Books.

Chicago Style (17th ed.) Citation

SCHULTZ, Don E. Essentials of Advertising Strategy. NTC Business Books.

MLA (8th ed.) Citation

SCHULTZ, Don E. Essentials of Advertising Strategy. NTC Business Books.

Warning: These citations may not always be 100% accurate.