SCHULTZ, D. E. Essentials of advertising strategy. NTC Business Books.
Style de citation Chicago (17e éd.)SCHULTZ, Don E. Essentials of Advertising Strategy. NTC Business Books.
Style de citation MLA (8e éd.)SCHULTZ, Don E. Essentials of Advertising Strategy. NTC Business Books.
Attention : ces citations peuvent ne pas être correctes à 100%.