APA (7th ed.) Citation

ZIKMUND, W. G. Essentials of marketing reseach#William G. Zikmund. Dryden.

Chicago Style (17th ed.) Citation

ZIKMUND, William G. Essentials of Marketing Reseach#William G. Zikmund. Dryden.

MLA (8th ed.) Citation

ZIKMUND, William G. Essentials of Marketing Reseach#William G. Zikmund. Dryden.

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